Estonian market leader e-shop in the field of sports for sale - 4 markets, automated with AI

Description

Estonian market leader e-shop in the field of sports for sale - strong brand, four markets and almost fully automated business.

For sale is a profitable and fast-growing e-shop in the field of sports, which is the Estonian market leader in its niche and operates in four markets: in Estonia, Latvia, Lithuania and Finland . It is a ready-made, functioning and proven business model that the new owner can take over and continue to operate the very next day.

Key indicators

• Start of activity: July 2025
• Total turnover during the period of operation: approx. €400,000
• 2025 (July-December): turnover €32,000, profit €15,000
• 2026: turnover has already exceeded €360,000 during the year and the forecast is €500,000
• Markets: Estonia, Latvia, Lithuania, Finland
• Return on Advertising (ROAS): In Estonia, Latvia and Lithuania in all ranges from 10 to 16x
• Manpower requirement: 1 person, approx. 4 hours per day

Plug & play business - most of the work is automated by AI

The greatest value of this business is how little of the owner's time it requires. All the daily work of the store can be done by one person in about 4 hours a day , because most of the processes are automated with AI. The business does not depend on a large team or the identity of the current owner - the systems are built in such a way that the store works largely independently.

AI-based software covers:

• warehouse management and inventory
• return handling
• sending newsletters and e-mails
• purchase recommendations for stock replenishment
• analytics and reporting
• Adding new products with AI. All you need is the manufacturer's product link and the AI ​​will put it up by itself. A single product or hundreds of products at once. Doesn't matter.

For the new owner, this means very low labor costs, minimal time consumption and a clear opportunity to increase the volume without the costs increasing at the same pace.

Strong brand and market leader position

The company is the Estonian market leader and a well-known brand in its field. A loyal customer base has been built up in a short time, supply relations work and visibility in four (Finland is weak) countries. Advertising accounts are well optimized - in the market of Estonia, Latvia and Lithuania, the ROAS is stable at 10-16x, which shows both strong demand and very effective cost of customer acquisition.

What comes with the sale

Everything you need to get your business up and running right away is included:

• in stock
• brand
• supplier contracts
• customer base
• social media accounts
• e-shop software
• AI software (warehouse, inventory, returns, newsletters and emails, shopping recommendations, analytics)
• Meta and Google Ads ad accounts with history and results

Growth opportunities

• Further growth of the Finnish market and increasing the volume of Latvia and Lithuania
• ad budget scaling at current high ROAS
• sortimendi laiendamine olemasolevale customer base ile
• expansion into new markets with the same automated model

Price and transaction structure

The price range is €800,000 It is possible to acquire 1/3, 2/3 or 3/3 of the company . The sale of the company as a whole to one new owner is preferred.

The name of the company and the detailed field of activity will be disclosed to serious interested parties after initial contact. More detailed financial data and access to analytics are also available through negotiation.

If you are interested, please contact us by phone or e-mail.